BP, Shell React to Superbrands Recognition

BP Plc and Royal Dutch Shell Plc have reacted to the results of the latest UK Superbrands rankings, which saw both companies crowned as one of the top 20 UK business and consumer Superbrands of 2018.

“We are proud to be included in the Superbrands list,” BP Director of Brand, Duncan Blake, said. “Our industry is changing rapidly and ensuring that consumers understand how BP is participating in the transition to a lower-carbon future is something we will continue to work for,” he added.

A Shell spokesperson said the company’s inclusion in the top 20 rankings was ‘a testament to the power of the Shell brand’ and its ‘customer facing organisations which have helped to build such a solid reputation’.

BP and Shell placed second and eighth, respectively, in the Superbrands business category, which ranks the UK’s strongest business-to-business brands every year. The energy firms placed alongside companies like Apple, which took top spot, Microsoft, Google, Emirates and Barclaycard.

In the consumer category, BP and Shell were placed thirteenth and fourteenth, respectively, beating competition from businesses such as John Lewis, Jaguar and Visa. Lego took the number one spot in this category, which ranks the strongest business to consumer brands.

The Superbrands organisation describes its lists as the ‘definitive benchmark for brands who have set the agenda, outwitted the competition and built enviable reputations’.

Top 20 business brands are chosen by an expert council of business to business marketing experts and 2,500 individual business professionals from across the UK.

Top 20 consumer brands are chosen by 2,500 members of the British public from a list which has been refined by an expert council of senior industry figures.

Brands do not apply or pay to be considered for either category.

Source: Rigzone